Happy Memories

Legal

Terms of Service & Privacy Policy

Effective 17 July 2026. The service at happymemories.me (the “Service”) is operated by Extreme Retail Ltd., an Israeli company, company no. 516289774, of Tel Aviv, Israel (“we”, “us”). Contact: [email protected]. By using the Service or placing an order you agree to this document in full. Nothing in it derogates from rights granted to consumers by mandatory Israeli law; in any conflict, mandatory law prevails.

01The Service

Happy Memories turns photographs you upload into handcrafted physical keepsakes (memory boxes, framed collages and similar products) which we produce and ship to you. Browsing and preparing a draft requires no account; placing an order requires a registered account.

02Eligibility & minors

Orders may be placed only by persons aged 18 or over with legal capacity and a valid payment method. A minor placing an order confirms it is of a kind commonly made by minors of their age, or that a parent or legal guardian has approved it. We may request reasonable proof of age or authority and may decline an order in its absence.

03Orders, production & cancellation

Every product is manufactured individually for you, based on the photographs and options you chose. Production begins promptly after payment is confirmed. We will send you a written record of the transaction details as required by the Israeli Consumer Protection Law, 5741-1981 (the “CPL”).

Because each item is custom-made to your order, the statutory cancellation right for distance sales does not apply (goods manufactured specifically for the consumer, per CPL sec. 14C(d)(4)). Once an order is submitted and paid it cannot be cancelled or changed, except where required by mandatory law or where we, at our discretion, accommodate a request made before production has advanced.

Where a statutory cancellation right does apply (for example, an order cancelled before it became custom-made, or purchases to which the exemption does not extend): notice may be given by email to [email protected] or via the cancellation link in the site footer, stating your name, order number and ID number; refunds are made within 14 days to the original payment method, less the lawful cancellation fee (5% or ₪100, the lower) where permitted. A consumer who is a person with a disability, a senior citizen or a new immigrant may cancel within four months as provided in CPL sec. 14C1, and we may request the statutory certificate.

Your keepsake is produced from the draft exactly as you approved it at checkout. Please review photograph selection, cropping, orientation and any text carefully before ordering; elements present in the approved draft are not defects.

Nothing above limits your rights for a defective or non-conforming product: if your keepsake arrives damaged, defective or materially different from the approved draft (other than variance attributable to the quality of your source files, see section 07), contact us and we will reprint or refund in full, at no cancellation fee, with collection (where needed) on us. Please inspect the product on receipt and report issues promptly, and in any event within 14 days of delivery.

We may reject or cancel an order (with a full refund of anything paid) where content appears unlawful or infringing, details provided are false, payment is declined or suspected fraudulent, an order appears intended for resale, or the order cannot be produced to our standard.

04Prices, payment & pricing errors

Prices are as displayed at checkout, in the displayed currency, include VAT where applicable, and are binding as of order submission; shipping fees, if any, are shown before payment. Payment is processed by third-party payment providers; card details do not reach our servers.

Obvious errors: where an extreme and evident clerical or technical error occurred in a price, description or availability (for example, a price deviating drastically from the product’s prevailing price), we may cancel the affected transaction with notice to you, and any amount paid will be refunded immediately. Such a listing does not bind us.

05Shipping & delivery

Timeframes are counted in business days (Sunday–Thursday, excluding holiday eves and holidays) from payment approval, and comprise production days plus carrier delivery days; estimates are estimates only, and peak periods may add delay. Remote areas may involve longer times or surcharges shown at checkout.

Delivery is performed by third-party carriers. If you instruct that a parcel be left unattended (“leave at door”), risk of loss or theft after such delivery passes to you. Otherwise, risk passes upon delivery to you. We are not responsible for carrier delays beyond the remedies mandatory law provides.

06Your photographs: rights, consent & responsibility

You retain all rights in your photographs. You grant us a limited, non-exclusive licence to store, process, reproduce and print them solely to produce and deliver your order and operate the Service.

You warrant that you own or hold all necessary rights in every photograph you upload, including professional photographs (studio, wedding, event or school portraits, for which the photographer usually retains copyright and whose permission you should obtain before uploading), and, where other people appear in a photograph, that you have informed them and obtained their consent to its processing and printing (and, for minors, the consent of a parent or guardian). You warrant that no content is unlawful, infringing or harmful, and we may refuse to produce content that includes nudity, violence, hate, infringement of rights, or private information of others. You will indemnify us and hold us harmless against any claim, demand, damage or expense (including reasonable legal fees) arising from your content or your breach of this document. A person appearing in uploaded content may contact [email protected] to request its removal.

Your photographs are yours, full stop: we never use them for our marketing, samples or catalogues without your separate written consent, and we do not use your photographs to train artificial-intelligence or machine-learning models.

We do not undertake to review uploaded content, but we may do so. We may refuse production of unlawful content (contacting you to substitute the photograph where reasonable), preserve relevant material, and report apparently unlawful content (in particular content that exploits or endangers minors) to the Israel Police or other competent authorities, and disclose it where required by law.

Always keep your original files. The Service is not a backup service and we accept no liability for loss of uploaded files or drafts.

07Product appearance & source quality

Printed colours, tones, cropping and materials may differ from what your screen displays and between production runs. Such variance is inherent to physical printing and handcrafted goods and does not constitute a defect (without derogating from your rights under section 03 for a genuinely defective or non-conforming product). Product photography on the Service is illustrative.

Print quality also depends on the files you provide. A print that faithfully reproduces a low-resolution, blurred, dark or heavily compressed source image is not a defect. Where the Service warns that an image may be unsuitable for printing, proceeding with it is your choice.

08Google Photos import

If you choose to import photographs from Google Photos, the Service uses Google’s Photos Picker: you select specific photographs inside Google’s own interface, and only those selected items are transferred to your album on our storage. We receive no access to your wider Google Photos library. Google data is used solely to produce the keepsake you configure and for no other purpose; it is never sold, never used for advertising, and never shared except with the processors listed in section 17 as needed to operate the Service.

Happy Memories’ use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

09Our content & acceptable use

All rights in the Service, including its design, code, texts, product designs and templates, brand imagery, trademarks and domain, belong to us or our licensors. You receive a personal, non-commercial licence to use the Service. You may not copy, scrape, crawl, frame, mirror or commercially exploit the Service or its content; interfere with its operation; introduce malicious code; impersonate others; collect data about other users; or use the Service for any unlawful purpose.

10Communications

Operational messages, including account verification, order confirmations, status and delivery updates, and similar service messages, are part of operating the Service and do not constitute “advertising material” under sec. 30A of the Israeli Communications Law; you consent to receiving them.

Marketing messages are sent only with your explicit prior consent, and every message includes an unsubscribe option; you may also withdraw consent any time via [email protected], and removal is processed within a few business days. You may likewise demand removal from any direct-mailing database as provided in the Israeli Protection of Privacy Law.

11Disclaimer of warranties

The Service is provided “as is” and “as available”, without warranties of any kind, express or implied, including availability, uninterrupted or error-free operation, or fitness for a particular purpose, all to the maximum extent permitted by law. We may modify, suspend or discontinue any part of the Service at any time.

12Limitation of liability

To the maximum extent permitted by law: our total aggregate liability for any claim connected to the Service or an order shall not exceed the amount you actually paid for the specific order giving rise to the claim.

We shall not be liable for indirect, incidental, consequential, special or punitive damages; loss of profits, data or goodwill; or emotional or sentimental value attributed to photographs or keepsakes. Photographs are irreplaceable by nature; our sole undertaking is to reprint or refund the order price for a defective product. Nothing in this document limits liability that cannot be limited under mandatory Israeli law.

13Force majeure

We are not liable for delay or failure caused by events beyond our reasonable control, including carrier disruption, supplier failure, war, emergency, strikes, cyber-attack, power or network outages, or failures of third-party services.

14General

We may update this document from time to time; the version published on this page applies from publication. If any provision is held unenforceable, the remainder remains in force. No delay or forbearance on our part constitutes a waiver. You may not assign your rights under this document; we may assign ours, including in a merger, acquisition or asset sale (in which case data is transferred subject to section 17). The Service’s electronic records constitute prima facie evidence of the actions recorded in them, and order timing is determined by our servers. Section headings are for convenience only.

Privacy Policy

This section describes how we handle personal data under the Israeli Protection of Privacy Law, 5741-1981, as amended (including Amendment 13). Extreme Retail Ltd. is the controller of the personal data described here. Privacy inquiries: [email protected].

15What we collect & why

Account data: email, name, phone (if provided), used to operate your account and communicate about orders. Photographs: the files you upload or import (which may include images of third parties, per section 06), used solely to let you curate and to produce your order. Order data: products, amounts, shipping address, used to fulfil and document transactions as required by law. Technical data: standard server logs, used for security and operation. Analytics and marketing data are processed only per your cookie consent (section 18).

You are under no legal obligation to provide us information; providing it depends on your consent. However, without certain details (an email address, photographs, a shipping address) we cannot provide the relevant parts of the Service or fulfil an order. We do not make decisions with legal effect about you by automated means.

We do not run facial recognition on your photographs and do not derive biometric identifiers from them. If we ever offer a feature that groups photographs by faces, it will be optional and activated only with your explicit consent. The Service is not directed at children; we do not knowingly collect personal information from minors as account holders, and we delete such data upon notice.

16Where data lives & who processes it

Data is stored with Supabase (database, authentication and photo storage in EU, Frankfurt) and DigitalOcean (application hosting in EU, Frankfurt). Transactional email is delivered via Resend (EU sending region); mailbox correspondence is handled via Microsoft 365. If you use Google import, Google processes the picker session per section 08. If you consent to marketing cookies, advertising providers (such as Google or Meta) process related data as independent controllers under their own policies. Some providers may process data outside Israel, in countries whose level of data protection may differ from Israeli law; by using the Service you consent to such transfer. These providers act on our behalf as processors (except as noted); we do not sell personal data.

Within our team, your photographs are viewed only by the small production, quality-control and technical staff, and only to the extent needed to craft your order or resolve an issue. Access for any other purpose is not permitted.

17Retention & your rights

Draft albums of anonymous visitors are deleted automatically after a period of inactivity. We may keep photographs and drafts belonging to your account while it remains active, so you can revisit, reorder or request a reprint, but we do not undertake to store them for any period (see section 06: the Service is not a backup service; always keep your originals). You may delete any photograph or memory yourself, or ask us to delete it. Account and order records are kept as long as your account exists or as bookkeeping law requires; aggregated, anonymised data that identifies no one may be retained without limitation.

You may request access to, correction or deletion of your data at [email protected]. Deleting your account permanently deletes your photographs and drafts; this is irreversible and deleted files cannot be recovered. Order records we must keep under bookkeeping law are retained without the photograph files. We apply appropriate technical and organisational security measures; suspected security incidents may be reported to the same address.

18Cookies & tracking technologies

The Service uses three categories of cookies and similar technologies. Essential: sign-in sessions, security and preferences (such as language); these are strictly necessary and always active. Analytics: help us understand how the Service is used. Marketing: advertising pixels that measure campaigns and personalise advertising, which may involve providers such as Google or Meta processing your data as independent controllers under their own policies.

Analytics and marketing cookies are set only with your consent, collected through the consent banner on your first visit. You may change or withdraw your choice at any time via “Cookie settings” in the page footer; withdrawal applies from that moment onward. Your choice is stored for 12 months, after which we ask again.

19Governing law & jurisdiction

This document is governed by the laws of the State of Israel. The competent courts of Tel Aviv-Jaffa shall have exclusive jurisdiction over any dispute connected to the Service, without derogating from mandatory venue rights of consumers under applicable law.